Conversion Rate Optimisation & PPC Agency

Welcome to The Ad Lab Instant Benchmark

Step 1 of 3

Select Your Ad Platform(Required)

Google

Google Ads

Log in to Google Ads
Go to ads.google.com and open the relevant account.
Go to the Campaigns tab
On the left-hand menu, click Campaigns to bring up the main performance view.
Set the date range
In the top-right, choose Last 30 days or the time period you want us to review.
Add the right columns
Click the Columns icon (three vertical lines above the table), then click Modify columns.

From the side panel, add the following:

Performance
- Clicks, Impressions, CTR, Avg. CPC, Cost
Conversions
- Conversions, Conv. rate, Cost/conv, Value/conv (optional)
Competitive Metrics
- Search impression share, Search lost IS (budget), Search lost IS (rank)

Then click Apply

Segment by device
At the top of the table (next to “Columns”), click Segment → Device
Download your report
Click the download icon (arrow down icon in the top-right of the table)
Select CSV for Excel
Upload to The Ad Lab

Meta Ads

Go to Meta Ads Manager
Visit adsmanager.facebook.com and open your ad account.
Set your date range
In the top right, choose Last 30 days or any time period you’d like us to review.
Switch to Ad Set level
Above the table, use the view selector and choose Ad Set.
(You can also use Campaign view, but Ad Set gives better insights.)
Apply filters if needed
If you want to only include active campaigns or specific campaigns, use the filters in the top bar.
Export your data
Click the Reports dropdown (top-right of the screen)
Select Export Table Data
Choose CSV format
Upload to The Ad Lab

LinkedIn Ads

Go to LinkedIn Campaign Manager
Visit linkedin.com/campaignmanager
Open the correct account
Select your account and head into the Campaign Groups or Campaigns tab.
Set your date range
Use the date filter to select Last 30 days or a custom period.
Click Export
In the top-right corner, click Export
Choose Campaign Performance (NOT account performance)
Download as CSV
Make sure to select CSV as the format.
Upload to The Ad Lab